Building distinctive brands, visual identities and advertising content.
Selected brand identity, packaging and advertising design projects.
A sunshine-inspired identity across gelato packaging, stationery, menus and posters.
Self-initiated portfolio conceptMy role: Logo, visual identity, packaging & print design.
Complete identity system spanning logo, editorial, investor communication, outdoor graphics and digital applications.
Self-initiated portfolio conceptMy role: Brand identity, editorial design & art direction.
Sports campaign combining bold typography, a floating sneaker and a fractured basketball court.
Self-initiated portfolio conceptMy role: Concept, compositing & campaign presentation.
Commercial product work and independent advertising concepts.
Produced as part of my work for MALEH & HELOW SWEETS, Abu Dhabi. I photographed the products with a Canon camera, prepared the images in Lightroom and Photoshop, then used AI video generation and Premiere Pro editing to create the film.
Production began with real photographs of the mango drink captured using a Canon camera. Adobe Photoshop, ChatGPT and HappyHorse were used to develop the visuals with AI assistance. The final edit was completed in Adobe Premiere Pro to bring the drink’s colour and details into an appetising advertising film.
Four independent concepts across coffee, snacks, fragrance and technology.
A cinematic coffee concept combining espresso, warm lighting and dynamic product movement.
A bold snack ad built around crisp textures, energetic motion and a striking product reveal.
A cinematic smartphone concept exploring golden light, camera details and a premium product reveal.
A luxury fragrance concept following the journey from identity sketch to packaging and final product reveal.
Independent portfolio concepts, not commissioned client campaigns. JAVA U is a conceptual identity treatment, not an official brand campaign.
More commercial editing, food detail and character storytelling.
A 15-second vertical concept combining AI-assisted visuals and Illustrator-refined branding.
Cinematic chocolate-making visuals built around pouring, texture, break-apart reveals and premium product detail.
A close-up sequence of dipping a chocolate piece and lifting it out with a glossy coating, highlighting the rich texture and handcrafted finish.
Process-led food storytelling moving from preparation and pouring to texture-focused finishing shots.
Fast macro cuts reveal multiple fillings and textures, designed to hold attention in vertical social advertising.
A compact macro sequence focused on pastry texture, filling and preparation — built as a strong social hook.
A high-impact motion concept using floating chocolate elements and rapid camera movement to create an advertising hook.
Character-focused generative visuals exploring expression, continuity and short-form narrative direction.
Related video work for MALEH & HELOW SWEETS, featuring the same animated family and exploring expression, interaction and character continuity.
A playful family selfie scene, with the child moving into the foreground and changing the mood of the moment.
A second living-room scene showing the same family through contrasting expressions and reactions.
Six independent brand concepts created entirely with generative tools. My contribution covers concept direction, prompting, visual selection and presentation.
Luxury real-estate identity spanning logo, print, environmental branding, campaign and digital applications.
Independent concept · Fully AI-generated visualsMy role: Concept direction, prompting, visual selection & presentation.
A complete healthcare identity across stationery, uniforms, environments, digital booking and campaign visuals.
Independent concept · Fully AI-generated visualsMy role: Concept direction, prompting, visual selection & presentation.
Premium grooming identity built from strategy and logo architecture through packaging, environments and digital touchpoints.
Independent concept · Fully AI-generated visualsMy role: Concept direction, prompting, visual selection & presentation.
Performance-sportswear identity with apparel, campaign art direction, e-commerce and product storytelling.
Independent concept · Fully AI-generated visualsMy role: Concept direction, prompting, visual selection & presentation.
Premium food identity extending through packaging, retail, takeaway applications and campaign content.
Independent concept · Fully AI-generated visualsMy role: Concept direction, prompting, visual selection & presentation.
A controlled four-flavor brand system developed from identity and packaging architecture through retail, social and outdoor applications.
Independent concept · Fully AI-generated visualsMy role: Concept direction, prompting, visual selection & presentation.
Career progression from hands-on print production to social media, content creation and multi-branch marketing design.
Marketing, Graphic Design & Social Media • Abu Dhabi, UAE
Social Media & Content Designer • Mussafah Industrial Area, Abu Dhabi
Graphic Designer • Al Ain, UAE
Creative production & digital marketing.
Graphic designer and creative producer with professional experience since 2019 across brand identity, print production, social content, product advertising and video editing.
MALEH & HELOW SWEETS — Abu Dhabi, UAE
Marketing, Graphic Design & Social Media Specialist • 2025–Present
Responsible for marketing, design and social media across six branches. The videos identified with the company name were created as part of my work for the company.
Languages: Arabic — Native • English — Excellent written communication • Developing spoken proficiency.
Social Media Campaigns
Selected commercial campaigns for MALEH & HELOW and Transformer General Trading.
MALEH & HELOW
Instagram Product Campaign
Selected commercial workTransformer General Trading
Automotive Social Media Design
Selected commercial work