Luxury Real Estate • Brand Identity Case Study

IDH Integrated Development Holdings

Shaping Places. Creating Value.
A premium real estate identity connecting architectural expression, corporate communication and digital experiences.

RoleVisual Identity • Art Direction
SectorReal Estate • Development
ScopeBrand System • Print • Environment • Digital
Project TypeSelf-initiated Portfolio Concept

Project brief

Create a premium real-estate identity connecting architectural imagery with clear corporate communication.

My contribution

Visual identity and art direction across brand rules, print, signage and digital concepts.

Delivered work

Logo and brand guidelines, stationery, property brochures, environmental branding and campaign mockups.

Self-initiated portfolio concept. The artwork below presents the resulting design system and applications.

IDH — Project Hero
Project HeroIntegrated Development Holdings
Brand Overview

Shaping places.
Creating value.

IDH is presented as a luxury property-development brand with a confident architectural identity. The project brings the core brand system into stationery, property brochures, signage, campaigns and digital mockups.

Visual DirectionArchitectural • Premium • Contemporary
Color LanguageDark Stone • Warm Bronze • Ivory
CommunicationResidential • Commercial • Hospitality • Lifestyle • Investment
SignatureShaping Places. Creating Value.
01
Core Identity

A mark inspired by architecture.

An architectural monogram and a restrained palette of dark stone, warm bronze and ivory create a consistent visual language.

IDH — Logo System
Logo SystemIntegrated Development Holdings
IDH — Color & Typography
Color & TypographyIntegrated Development Holdings
IDH — Brand Pattern & Clear Space
Brand Pattern & Clear SpaceIntegrated Development Holdings
02
Print & Corporate

A considered corporate presence.

Business cards, stationery, company profiles and property brochures carry the identity into tangible brand experiences.

IDH — Business Cards & Stationery
Business Cards & StationeryIntegrated Development Holdings
IDH — Property Brochure
Property BrochureIntegrated Development Holdings
IDH — Corporate Collateral
Corporate CollateralIntegrated Development Holdings
03
Built Environment

Identity in the places people experience.

Facade signage, wayfinding and branded interiors extend the visual system into architectural settings.

IDH — Architectural Signage
Architectural SignageIntegrated Development Holdings
IDH — Environmental Branding
Environmental BrandingIntegrated Development Holdings
04
Digital & Campaign

From physical spaces to digital discovery.

Website concepts, mobile touchpoints and campaign applications connect the brand across screens and outdoor communication.

IDH — Website & Digital Experience
Website & Digital ExperienceIntegrated Development Holdings
IDH — Campaign & Digital Applications
Campaign & Digital ApplicationsIntegrated Development Holdings
IDH — Development Campaign
Development CampaignIntegrated Development Holdings
IDH — Brand Touchpoints
Brand TouchpointsIntegrated Development Holdings
05
Brand Applications

One identity across every touchpoint.

A cohesive presentation of branded vehicles, uniforms, accessories, print materials and premium environments.

IDH — Brand Applications
Brand ApplicationsIntegrated Development Holdings
IDH — Brand Experience
Brand ExperienceIntegrated Development Holdings
IDH — Identity Showcase
Identity ShowcaseIntegrated Development Holdings
IDH — Final Brand Showcase
Final Brand ShowcaseIntegrated Development Holdings