Brand identity · Packaging · Print

SORÉ

GELATO ATELIER

A little scoop of sunshine. A warm, expressive gelato identity pairing cobalt blue with ivory and apricot, united by a sharp-rayed sun.

Self-initiated brand concept
My role: logo design, visual identity, packaging, typography and print design.
Design software: Adobe Illustrator.

Download Illustrator file ↓
The flavour collection — Vanilla, Pistachio, Apricot and Chocolate
The flavour collection — Vanilla, Pistachio, Apricot and Chocolate
Campaign film

A taste of sunshine.

Discover SORÉ by the sea: four flavours, a little indulgence, and a moment in the sun.

SORÉ — Gelato Atelier · Campaign film
01 / Identity

Made of sunshine.

The sun anchors a clear identity system, from the primary logo to the circular seal. Cobalt brings energy; ivory and apricot add warmth.

Primary logo and sun emblem
Primary logo and sun emblem
Colour palette and typography
Colour palette and typography
02 / Packaging

A bright everyday ritual.

Gelato cup — cobalt and apricot
Gelato cup — cobalt and apricot
Apricot shopping bag
Apricot shopping bag
Sun emblem — circular packaging stickers
Sun emblem — circular packaging stickers
03 / Print applications

Every detail belongs.

Business cards — front and reverse
Business cards — front and reverse
Four-flavour tabletop menu
Four-flavour tabletop menu
Vanilla and Apricot — poster series
Vanilla and Apricot — poster series
04 / Original artwork

The design system, unfolded.

Original flat designs created in Illustrator, presented alongside their packaging and print applications.

Cup artwork
Cup artwork
Bag artwork
Bag artwork
Card front
Card front
Card reverse
Card reverse
Vanilla
Vanilla
Pistachio
Pistachio
Apricot
Apricot
Chocolate
Chocolate
Menu artwork
Menu artwork
Circular sticker
Circular sticker
Vanilla poster
Vanilla poster
Apricot poster
Apricot poster