Canon product photography
I captured the source product photographs with a Canon camera.
Commercial Case Study • Food Advertising
MALEH & HELOW
Commercial confectionery content combining my Canon product photography, social-media design and AI-assisted product films.
Product AdvertisingSocial Media DesignInstagram 4:57 Selected Designs
My Role & Production Workflow
From product photography to finished content.
I photographed the products with a Canon camera, edited the photographs in Adobe Lightroom and finished the visuals in Adobe Photoshop. For the product films, I used the prepared photographs with AI video generation, then edited the sequences in Adobe Premiere Pro. This workflow reduced the need for separate video shoots and helped me deliver content faster.
Lightroom & Photoshop
I adjusted the photographs in Adobe Lightroom, then completed image editing and advertising layouts in Adobe Photoshop.
AI video & Premiere Pro
I used AI to generate video from the prepared product imagery, then assembled and edited the sequences in Adobe Premiere Pro for faster production.
Commercial Video Work
Product stories in motion.
Four branded confectionery films produced as part of my work for MALEH & HELOW SWEETS, using product photography, AI-generated video and Adobe Premiere Pro editing.
Chocolate Gift Collection
A branded product film revealing the gift bag, chocolate assortment and packaging details.
29 seconds • 1080 × 1920Date Truffles
A product story moving from dates and nuts to coated truffles and the final gift presentation.
21 seconds • 1080 × 1920Pecan Truffles
A confectionery film featuring chocolate, pecans, coating and the finished product presentation.
38 seconds • 1080 × 1920Chocolate Cups
A preparation-focused film showing layered chocolate cups, fillings and assorted toppings.
34 seconds • 1080 × 1920My role: Product photography, image editing, AI-assisted video production & Premiere Pro editing. Full-length films with original audio; use Enable sound to hear each film.
01 • Project Brief
A premium campaign system across different product categories.
The seven-post collection brings chocolates, kunafa, traditional sweets, cake and savoury products into one recognisable campaign language. The case study focuses on consistency, product appeal and a polished social-media presentation.
The work
One visual language, seven different products.
The campaign uses an ivory-led palette, restrained decorative details and elegant black accents to create continuity while allowing each product to remain the focus. The result is a flexible system that can move between gift, dessert and savoury content without losing brand consistency.
- Company
- MALEH & HELOW
- Role
- Product Photography, Image Editing, Social Media Design & AI-assisted Video Editing
- Tools
- Canon camera • Adobe Lightroom • Adobe Photoshop • AI video tools • Adobe Premiere Pro
- Format
- 1080 × 1350 Instagram posts
- Deliverables
- 7 coordinated commercial campaign designs
02 • Creative Direction
Designed to feel premium without overpowering the food.
The strongest part of the system is restraint. Decorative elements support the product instead of competing with it, while typography and framing keep the campaign coherent from post to post.
Product Appetite
Large, clear product imagery keeps texture, filling and presentation at the centre of every composition.
Campaign Consistency
Ivory backgrounds, floral details and dark ribbon accents create a recognisable visual family.
Editorial Balance
Spacing and restrained styling give the posts a polished, premium feel suited to gifting and confectionery.
03 • Featured Pairing
From chocolate gifting to traditional dessert.
These two pieces show how the same campaign language adapts to products with very different shapes, textures and visual weight.
Campaign principle
Consistency without repetition.
The post retains the same premium framing and campaign cues while changing the composition around the product itself. This makes the system recognisable without forcing every post into the same layout.
04 • Selected Work
The full seven-post commercial collection.
Each visual is shown as part of the wider campaign rather than as an isolated design.
Commercial social-media work presented as a structured campaign case study for portfolio review.