Sportswear • Self-initiated Concept
AURA ATHLETICS
A performance sportswear concept combining a bold black-and-lime identity, apparel and footwear direction, and cinematic football campaign visuals.
RoleVisual Identity • Art Direction
CategoryPerformance Sportswear
ProductionAI-assisted Visual Exploration
ScopeProducts • Campaign • E-commerce
Project brief
Create a coherent visual world for a fictional performance-sportswear brand.
My contribution
Visual identity and AI-assisted art direction for products, football campaign imagery and e-commerce concepts.
Delivered work
Identity system, apparel and footwear visual concepts, campaign imagery and digital-commerce mockups.
Self-initiated portfolio concept. The artwork below presents the resulting design system and applications.
Brand Overview
Performance in focus.
AURA explores a unified visual world for a fictional athletics brand. Electric lime accents connect the apparel, footwear, rain-soaked campaign imagery and digital commerce concepts.
Visual LanguageBlack • Electric Lime • High Contrast
CampaignFootball • Motion • Rain • Stadium Light
Product DirectionJersey • Shorts • Footwear
Project TypeSelf-initiated portfolio concept; product and interface mockups
01
Product Design
Performance from every angle.
02
Campaign Art Direction
Built for the intensity of the game.
03
Commercial Applications
From the collection to the customer.
