Featured Brand Identity • Self-initiated Portfolio Concept

NORTHLINE DEVELOPMENTSTHE FOUNDRY

A complete real-estate identity system built around adaptive reuse—preserving industrial character while presenting a contemporary destination for work, community and growth.

Brand IdentityArt DirectionEditorial DesignEnvironmental GraphicsDigital Design
NORTHLINE — The Foundry — brochure presentation
The Foundry — brochure presentation

Brand system

The identity uses a restrained architectural palette and editorial typography to balance permanence, warmth and contemporary development.

Navy#122536 • Stability / trust
Ivory#F3F0E8 • Clarity / space
Copper#B87A50 • Heritage / craft
Headline • Georgia
Built for
what’s next.
Body • Montserrat
ADAPTIVE REUSE.
CONNECTED PLACES.
LASTING VALUE.
NORTHLINE — Brand guidelines — logo construction, colour, typography and spacing
Brand guidelines — logo construction, colour, typography and spacing

Applications

The system was developed as a unified family across editorial, investor communications, outdoor graphics, social content and the website experience.

Process & production

The core identity and layouts were built in Adobe Illustrator, then presented through realistic Photoshop mockups.

01

Identity

Logo system, lockups and visual architecture.

02

Editorial

Brochure, investor cover and typographic hierarchy.

03

Applications

Outdoor, social and website design systems.

04

Presentation

Photoshop mockups for realistic portfolio presentation.

Editable project source

The complete visual system is organised in a single Adobe Illustrator working file. Mockups were produced in Adobe Photoshop.

ZIP · 146 MB · Illustrator + outlined version

Concept project created for portfolio presentation. The brand, property and communications shown are fictional and were developed to demonstrate a complete identity workflow.